As you will know from the President’s address and the media sources, a flu-like pandemic called coronavirus (COVID-19) has been reported in many cities around the world in recent months. Local, national and international health authorities are actively engaged in monitoring the spread of the virus and providing updates and recommendations to individuals and companies.
Spesuna is extremely proud to mark its 1st Anniversary today (15th March). Spesuna means Hope Together and was borne out with the sole vision of changing the way we live and work with technology. Over the few months we have achieved a whole lot; from revolutionizing the freelance industry with Cedijob to presenting a social
Your company website is the face of your brand online. It has to not only deliver a strong and favorable first impression, but also cater for and engage each of your unique user groups. The combination of swiftly changing technology, design aesthetics, and user preferences means that even websites that were on the cutting edge
Whenever an executive tells me they want to redesign their company’s website, they typically want to solve these problems: The site does not reflect the company’s brand in messaging and/or experience. The technology supporting the site has become so obsolete and cumbersome that it makes sense to do a redesign along with an upgrade. The
Every brand has competitors, and every brand spends a significant amount of time and energy trying to establish or maintain an edge over these competitors. Unfortunately, there’s no single silver bullet marketing technique that will allow your brand to outfox the competition. Success will come down to a multitude of factors, but one of the
As an industry, digital marketing has always been plagued by rumors and myths about what works and what doesn’t. With a wide array of approaches and strategies available to implement (and each of them with their own diehard advocates), it’s not surprising that there’s confusion about what businesses need to do in order to achieve
Can you name five brands you would not be able to live without? Positive marketing aims to impact a consumer in a meaningful way. Inspiring feelings such as self-confidence and hope, positive marketing has the power to cause personal and societal change, while also cultivating brand loyalty. As a digital marketer, I could not help
If you looked into a reverse crystal ball at the last 10 years in online stores, you’d find a lot of nostalgic relics. While the first-ever website was technically built in 1991, the text-based, GIF-heavy, slow-to-load storefronts from back then are a far cry from what customers experience today. The creation of the world wide web
Nothing will optimize the success of your business more than effectively targeting your online and offline communication platforms. Think about it. Whether you’re working for a B2B or B2C business, your products and services offer a solution to specific audience needs. It doesn’t matter how much traffic visits your website or how many social followers
