The purpose of search engine optimization is to help your website rank highly in organic search, with the ultimate goal of gaining qualified traffic from search queries related to your business. It’s about improving visibility and attracting visitors, all without having to pay for clicks. Most people think that’s all SEO can do, but actually
We recently polled over a thousand internet consumers, aged 18-55, and asked them about their content marketing preferences. The survey’s goal was to identify market shifts and consumer trends that affect digital marketers, and relate those findings to content marketing efforts. Below we’re recapping what we consider to be the key findings from the survey,
If you’re investing in digital marketing, chances are you’re running some type of digital advertising campaign or campaigns. So you probably already know that digital advertising is an effective way to improve brand awareness and, in the case of paid search, to drive instant traffic that can be turned into sales and leads. It’s relatively
