By building an integrated campaign that takes advantage of both Many of our customers have learned to rely on the steady traffic growth our high-ROI SEO can bring. Others are interested in using social media marketing to increase brand awareness and really get in touch with their customers. At Blue Fountain Media, we don’t just offer best-of-breed
Every brand has competitors, and every brand spends a significant amount of time and energy trying to establish or maintain an edge over these competitors. Unfortunately, there’s no single silver bullet marketing technique that will allow your brand to outfox the competition. Success will come down to a multitude of factors, but one of the
As an industry, digital marketing has always been plagued by rumors and myths about what works and what doesn’t. With a wide array of approaches and strategies available to implement (and each of them with their own diehard advocates), it’s not surprising that there’s confusion about what businesses need to do in order to achieve
Can you name five brands you would not be able to live without? Positive marketing aims to impact a consumer in a meaningful way. Inspiring feelings such as self-confidence and hope, positive marketing has the power to cause personal and societal change, while also cultivating brand loyalty. As a digital marketer, I could not help
The purpose of search engine optimization is to help your website rank highly in organic search, with the ultimate goal of gaining qualified traffic from search queries related to your business. It’s about improving visibility and attracting visitors, all without having to pay for clicks. Most people think that’s all SEO can do, but actually
We recently polled over a thousand internet consumers, aged 18-55, and asked them about their content marketing preferences. The survey’s goal was to identify market shifts and consumer trends that affect digital marketers, and relate those findings to content marketing efforts. Below we’re recapping what we consider to be the key findings from the survey,
If you’re investing in digital marketing, chances are you’re running some type of digital advertising campaign or campaigns. So you probably already know that digital advertising is an effective way to improve brand awareness and, in the case of paid search, to drive instant traffic that can be turned into sales and leads. It’s relatively
Nothing will optimize the success of your business more than effectively targeting your online and offline communication platforms. Think about it. Whether you’re working for a B2B or B2C business, your products and services offer a solution to specific audience needs. It doesn’t matter how much traffic visits your website or how many social followers
Over the past few months, we’ve been taking a close look at many of the digital marketing trends that are predicted to have the biggest impact in 2017. There are a many, many trends that are poised to shake up the industry and provide avenues for experimentation and innovation within the digital space. But which trends
