Why Branding Matters?

Stand Out in the Crowd!

Consumers see more logos today than ever before, but they only remember a select few. Great logos embody their brand, tell a unique story, speak values loudly – they stand for something.

While most brands know what they stand for, realizing their ideals in a symbol is a daunting challenge. And more than a good experience of building brands have taught us that memorable logos don’t happen by accident.

  • ­Modern and evergreen logo for your business.
  • ­Branding that stands out in the crowd.
  • ­Strategic approach towards redesigning brand.

At Spesuna, our logo design process is informed by high-quality research and sound strategy. Our team goes hands-on with clients to create a logo that makes a real impression – something your audience can rally behind and rep with pride

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Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.

Exploration

Our process begins at the source – with the client. Frank conversations about the state of a brand are integral to creating a logo that reflects (or positively changes) brand identity. Questions about external and internal brand perception, identity and aspirations, and competitive whitespace act as our compass as we move toward research, ideation and logo creation.

Sketches

In a collaborative process, our designers and strategists meet to act on insights, inspiration and client feedback. It’s at this stage that we translate our body of research into logo concepts, which is as exciting for us as it is for you.
We take an iterative approach to the approval process, presenting concepts to stakeholders, gathering their input, and refining until we’ve checked all the boxes.

Digitization

After the sketches phase, the approved concept is designed using digital tools like Corel Draw and Adobe Illustrator.

This is to create a near perfect detail of the proposed work.

Color

Colors speak life into a brand identity and is therefore equally as important as the logo itself. The right colors effectively introduces a brand. After exploration, we make sure the selection of colors matches your brand and rightfully playing a positive impact on it.

Final Logo

From app icons to push notifications, modern brands rely on their logos to say and do a lot. Once a logo design is approved, our team is ready to pinpoint essential use cases and build out creative assets to fit a range of digital situations, ensuring visual identity is consistent across the board.

Logo & Branding