Building a Business with Brand Strategy

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Competitors and Industry Analysis

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  • All the Lorem Ipsum generators
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Re-engaging Your Audience with a Brand Refresh

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Case Studies

Los Marineros

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World View Enterprises

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FAQs: Digital Strategy


Real-time reporting is a business intelligence practice that consists of gathering up-to-the-minute data and relaying it to users as it happens.
Yes. Changes can be made just as easy as they can be made on your actual website, if not easier. If additional help is needed, we offer a solution for that as well.
Never fear, that’s why we are here. You can learn about our time proven process in our process section.
Maybe you should. That’s for you to decide. However, here are some things you need to be aware of:
  • The rug can be pulled out from under you at any time. Companies like Wix can take your site down at any time and for any reason. You’re never in full control. Your site is built on their property, not yours. It’s like building a house on property you don’t own, knowing that your family could be forced to move at any time. Your fate lies completely in the hands of that property owner.
  • Limited design customization. Yes, these types of site builders have lots of themes to choose from, but once your site is built you can’t change your theme. You’re stuck with it. In addition, it may be difficult if not impossible to customize your theme exactly as you’d like.
  • Search engine optimization. Not all designs are SEO-friendly. Getting ranked in a search engine like Google can take months of time and effort. So you need to make sure your website is compatible with your SEO efforts right out of the gate, otherwise a lot of hard work could be wasted.
  • Limited expandability. You cannot install 3rd-party plugins (like Gravity Forms or Envira Gallery, for example) to add new features and custom functionality to your site. Your choices are limited to what they give you.
  • Your site is not portable. When you use a company like Wix, SquareSpace, GoDaddy or Weebly you are building your site with their proprietary technology that only works on their system. It’s not universally compatible. So if you outgrow their capabilities or you decide you want to move your site to a different web hosting provider at some point in the future, you’ll have to rebuild your entire website from scratch.
  • You’re pretty much on your own. Sure, there are documents and manuals you can read. And I’m sure limited tech support is available. But if you’re not a “techie” person, and you don’t have the time or desire to figure it all out, you’re going to be much better off hiring a professional that knows what they’re doing — and you’ll thank me later.
Two things >> volume and customization. ​Volume is simply the # of pages on your site. All things being equal, a 10-page website is going to be less expensive to develop than a 95-page site. ​Customization can apply to numerous aspects of a web development project. For example …
  • Custom content. Do you already have written content for your site or does it have to be developed from scratch? Is your existing content kind of “rough”, needing a lot of editing and refinement?
  • Custom design. Are you wanting a highly unique or unusual layout for your site that’ll require modification to the standard site architecture of the theme we are using to develop your site?
  • Custom images and graphics. Do your images and graphics require specialized Photoshop effects, above and beyond standard cropping and resizing?
  • Custom programming​. Does your site require integration and rigorous testing with a 3rd-party application like a shopping cart or client scheduling system?
It’s totally fine if you want a high degree of customization for your site. Just know that it will increase the overall cost of your project.