Ecommerce Customization: How Technology is Changing the Way Online Stores are Built

If you looked into a reverse crystal ball at the last 10 years in online stores, you’d find a lot of nostalgic relics. While the first-ever website was technically built in 1991, the text-based, GIF-heavy, slow-to-load storefronts from back then are a far cry from what customers experience today. The creation of the world wide web

How Audience Segmentation Helps Build a Digital Strategy

Nothing will optimize the success of your business more than effectively targeting your online and offline communication platforms. Think about it. Whether you’re working for a B2B or B2C business, your products and services offer a solution to specific audience needs. It doesn’t matter how much traffic visits your website or how many social followers